top of page
Search
sarahbranciforte

AUGMENTED REALITY & ITS EFFECT ON THE TRADITIONAL FASHION SHOW


Hi Babes!


Can you think of time when fashion shows weren't a part of the industry? I know I can't! Fashion shows have been around the United States of America for almost 100 years. Leading up to now, fashion shows have been conventional and standard. Today, fashion shows have evolved greatly, and we have the most recent innovations in technology to thank for that! It is now possible to view models behind the scenes of a fashion show in real time where ever you are. The Fashion Innovation Agency of London (FIA) partnered with augmented reality trailblazer HoloMe during the month of March to bring this to life!


In this project, the FIA and HoloMe allowed users from around the globe to view an augmented reality experience of models behind the scenes live prior to the actual fashion show. To make this happen, models were filmed in front of a green screen prior to walking down the runway. While these models moved around in front of the green screen, select global users were able to stream the footage in real-time from their current locations via the HoloMe mobile app (Roberts-Islam, 2019).


This project is the first of its kind, yet I am sure it will revolutionize the concept of a traditional fashion show once made available to the public! Designers and brands will soon be able to share their newest collections with audiences all over the globe rather than just those who are able to attend their shows or simply tuning into a live-stream on their social media platforms. In addition to this, it yields the potential to allow users to choose where they want to superimpose models. Can you imagine viewing a collection right in front you? No matter where you are, a beach in Turks & Caicos or a busy street in New York City, models can appear on your screen as if they are right in front of you! This new development is high tech and unconventional; however, very costly. If designers and brands have the means to possess this technology and at the same time be able to afford it, then this new development for fashion shows will redefine the term creativity!


Check out this video below & see just how amazing it is babes!



 

[London College of Fashion]. (2019, March 20). Behind the scenes of LCF and HoloMe's augmented reality, live streamed catwalk show. [Video File].

Retrieved from


Roberts-Islam, B. (2019). Forbes. Groundbreaking Augmented Reality Fashion Show Streamed to Global Audience.

Retrieved from

19 views0 comments

Recent Posts

See All

Comments


bottom of page